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The menu is what you use to communicate to your customers what your restaurant has to offer.
Virtually everything about your restaurant and how you are perceived in your market is linked to your food and menu.
Today, it is nearly impossible for independent restaurant owners to survive the constant assault of national chains and the local competition without a strong menu and the ability to deliver it consistently.
The menu defines your restaurant’s image and elevates or lowers your guests’ expectations.
The menu plays a major role in establishing market position and customer expectations. Your menu is probably the single biggest merchandising and profit tool you’ve got.
Many restaurant owners underestimate the role that the menu plays in influencing guests’ selections and miss out on major sales and profit-building opportunities.
Learn how to use on your menu and transform it into one of the biggest assets and profit-making tools you’ve got.
